About the Author

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Matt Pinder is a visionary, thought-leader who is passionate about changing the way the world moves. Congestion, public health, happiness, pollution – these are all problems that interface with mobility and transportation, and Matt is engaged in tacking these issues from many angles.

As an employee of Metrolinx for nearly three years, Matt contributed to the planning and operation of the Greater Toronto Area’s regional transportation system, including GO Transit and UP Express. Matt used data and insights on transit customer patterns and trends to inform better service planning, partnerships, communications and marketing programs. Most recently, Matt led policy initiatives related to increasing cycling access to regional train stations, including design and justification for secure bike parking, and development of bike infrastructure standards.

Concurrently, Matt is pursuing a Masters in Transportation Planning & Engineering at the University of Toronto, where he is studying topics of transport planning, public transit operations, transportation and development, road safety, and bicycle planning. His degree will culminate with an eight-month research project exploring the factors associated with increasing cycling rates to passenger rail stations.

Following a study tour in the Netherlands in 2017, Matt became fascinated with the idea of cycling “culture”, why it is important, and how to nurture it. Bicycle planning is not just about good infrastructure, it’s about the people who will be using it; not cyclists, but people riding bikes. This curiosity inspired Matt to develop and co-host a bicycle-themed storytelling event called BIKE MINDS, where various subcultures of the cycling community are explored through storytelling in front of a live audience. To date, Matt has co-hosted five events, attracting nearly 300 total attendees, with plans for many more.

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Matt addressing the audience in the launch event for BIKE MINDS, Toronto’s first-ever bicycle-themed storytelling event.

Matt has experienced cycling in the personal sense in virtually every form: commuting (from 3km to over 40km), food delivery (as an UberEATS courier), urban travel, and touring through the beautiful countryside beyond the Greater Toronto Area.

Finally, Matt has been a passionate volunteer in Toronto’s cycling advocacy community. As a past co-captain of Cycle Toronto’s Ward 20 advocacy group, Matt represented the needs of local cyclists and advocates for changes with the local councilor. As a volunteer with Culture Link’s Bike Host program, Matt mentors newcomers to Toronto, helping them to learn how to bike in the Toronto and learn the rules of the road.

Media Appearances

Metro Morning 3

Matt has been featured on several media outlets as both an opinion writer and a interviewee.

Work with Matt

Do you have a transportation-related problem to solve? Are you looking to improve the safety of the infrastructure in your community? Want to better understand what motivates people to bike and walk? I’d like to work with you!
Here’s some of the ways I can add value to your efforts:

  • Workshops and facilitation
  • Public speaking
  • Best practice research
  • Human-oriented bike tours
  • Road user behaviour observational studies
  • Development and updating of standards and guidelines

To get in touch, please fill out the form below.