Matt Pinder is passionate about improving the way the world moves. Congestion, public health, happiness, pollution – these are all problems that interface with mobility, transportation and development, and Matt is engaged in tacking these issues from many angles.
Matt currently works as a consultant for Alta, a small consulting firm dedicated to designing communities that are more friendly and safe for people travelling by bike and on foot. He contributes planning, design, and engineering skills to a variety of projects across Canada.
As an employee of Metrolinx for nearly three years, Matt contributed to the planning and operation of the Greater Toronto Area’s regional transportation system, including GO Transit and UP Express. Matt used data and insights on transit customer patterns and trends to inform better service planning, partnerships, communications and marketing programs. Most recently, Matt led policy initiatives related to increasing cycling access to regional train stations, including design and justification for secure bike parking, and development of bike infrastructure standards.
Matt holds a Masters in Engineering from the University of Toronto, with a specialization in Transportation Planning & Engineering. His studies focused on bicycle transportation and road safety, including a major research project on the factors associated with cycling as an access mode to regional rail stations.
Following a study tour in the Netherlands in 2017, Matt became fascinated with the idea of cycling “culture”, why it is important, and how to nurture it. Bicycle planning is not just about good infrastructure, it’s about the people who will be using it; not cyclists, but people riding bikes. This curiosity inspired Matt to develop and co-host a bicycle-themed storytelling event called BIKE MINDS, where various subcultures of the cycling community are explored through storytelling in front of a live audience. To date, Matt has co-hosted 9 sold-out events, attracting over 500 attendees.
Matt has experienced cycling in virtually every form: commuting (from 3km to over 40km), food delivery (as an UberEATS courier), urban travel, and touring through the beautiful countryside beyond the Greater Toronto Area.
Finally, Matt is passionately engaged in cycling advocacy. As a past co-captain of Cycle Toronto’s Ward 20 advocacy group, Matt represented the needs of local cyclists and advocates for changes with the local councilor. As a volunteer with Culture Link’s Bike Host program, Matt mentored newcomers to Toronto, helping them to learn how to bike in the Toronto and learn the rules of the road. Through pubications in local and national newspapers, Matt has advocated for more investments in cycling infrastructure and bike-share systems.
Matt has been featured on several media outlets as both an opinion writer and a interviewee.
- Ottawa Citizen, July 2, 2019: Why Ottawa needs a publicly-funded bike-share service
- Toronto Star, Letter to the Editor, May 18, 2018: How can we make Toronto streets safer? (print only)
- Novae Res Urbis, Interviewee, Mar 14, 2018: Future of train-cyclist (subscription-based magazine)
- CBC Toronto, Interviewee, Sep 27, 2017: Bloor Street bike lane debate heating up as final report nears
- Toronto Star, Opinion, Sep 25, 2017: Bloor bike lanes inspiring more ‘normal’ people to cycle
- CBC Metro Morning, Interviewee, Jul 29, 2017: Lessons from Dutch biking
- Torontoist, Opinion, Aug 19, 2016: Debunking the Myth that Cyclists Don’t Pay Their Fair Share for the Road
- Hamilton Spectator, Opinion, Jul 19, 2016: Time to go All-In on Hamilton LRT
- Hamilton Spectator, Opinion, Apr 28, 2016: Cyclists vs. drivers: Who pays their fair share?
- Hamilton Spectator, Opinion, Feb 1, 2016: Let’s start taking cycling seriously
- Raise the Hammer, Opinion, Dec 23, 2015: Cycling Infrastructure One of the Smartest Investments a City Can Make
- Raise the Hammer, Opinion, Jul 8, 2015: By the Numbers: Impacts of Paid Parking at Work on Commuter Modal Share
Work with Matt
Do you have a transportation-related problem to solve? Are you looking to improve the safety of the infrastructure in your community? Want to better understand what motivates people to bike and walk? I’d like to work with you!
Here’s some of the ways I can add value to your efforts:
- Workshops and facilitation
- Public speaking
- Best practice research
- Human-oriented bike tours
- Road user behaviour observational studies
- Development and updating of standards and guidelines
To get in touch, please fill out the form below.