Matt Pinder is a visionary, thought-leader who is passionate about changing the way the world moves. Congestion, public health, happiness, pollution – these are all problems that interface with mobility and transportation, and Matt is engaged in tacking these issues from many angles.
As a transportation data analyst at a public transit agency, Matt uses data and insights on transit customer patterns and trends to inform better service planning, partnerships, communications and marketing programs.
Concurrently, Matt is pursuing a Masters in Transportation Planning & Engineering at the University of Toronto, where he is studying topics of transport planning, public transit operations, transportation and development, road safety, and bicycle planning. His degree will culminate with an eight-month project exploring integration of cycling and regional train services in the Toronto area.
Following a study tour in the Netherlands in 2017, Matt became fascinated with the idea of a cycling “culture”, why it is important, and how to nurture it. In short, bicycle planning is not about the infrastructure, it’s about the people who will be using it; not cyclists, but rather people riding bikes. This curiosity inspired Matt to develop and co-host Toronto’s first ever bicycle talk-show, BIKE MINDS, where various subcultures of Toronto’s cycling community are explored through storytelling in front of a live audience.
Matt has experienced cycling in the personal sense in virtually every form: commuting (from 3km to over 40km), food delivery (as an UberEATS courier), urban travel, and touring through the beautiful countryside beyond the Greater Toronto Area.
Finally, Matt is an active volunteer in Toronto’s cycling community. As a co-captain of Cycle Toronto’s Ward 20 advocacy group, Matt represents the needs of local cyclists and advocates for changes with the local councilor. As a volunteer with Culture Link’s Bike Host program, Matt mentors newcomers to Toronto, helping them to learn how to bike in the Toronto and learn the rules of the road.
Matt has been featured on several media outlets as both an opinion writer and a interviewee.
- CBC Toronto, Interviewee, Sep 27, 2017: Bloor Street bike lane debate heating up as final report nears
- Toronto Star, Opinion, Sep 25, 2017: Bloor bike lanes inspiring more ‘normal’ people to cycle
- CBC Metro Morning, Interviewee, Jul 29, 2017: Lessons from Dutch biking
- Torontoist, Opinion, Aug 19, 2016: Debunking the Myth that Cyclists Don’t Pay Their Fair Share for the Road
- Hamilton Spectator, Opinion, Jul 19, 2016: Time to go All-In on Hamilton LRT
- Hamilton Spectator, Opinion, Apr 28, 2016: Cyclists vs. drivers: Who pays their fair share?
- Hamilton Spectator, Opinion, Feb 1, 2016: Let’s start taking cycling seriously
- Raise the Hammer, Opinion, Dec 23, 2015: Cycling Infrastructure One of the Smartest Investments a City Can Make
- Raise the Hammer, Opinion, Jul 8, 2015: By the Numbers: Impacts of Paid Parking at Work on Commuter Modal Share
To contact Matt for a collaboration or an appearance, please fill out the form below.